Location Co Established 2016
Location Co was born on the beaches of Australia in 2016 by three Aussie kids.
Matt, Kat and Alex are co-founders spending summers surfing at Torquay and Phillip Island… dreaming of the next and what could be.
In the summer of 2015, while surfing YCW, the idea was formed. Having grown up around the surf, knowing each beach was a different wave, each wave is unique … and that needs a unique wax, one that could change the way you ride.
No wave is identical, no ride is the same … and at the time no wax enhanced our performance & time in the water. When you have a quality product, it performs, exceeds expectations, it last, it looks good and most importantly it feels good. So the team decided to create their own range of waxes – one that remains sticky, beads up for a longer lasting ride.
…and that’s where we got our inspiration.
We want to encourage more people to get in the water, try something different and start taking life in a new, exciting direction. Our wax is aimed at building confidence for all surfers … and gain traction under their feet.